Marijuana chain wants naming rights to Broncos' home stadium, When a aggregation that sells marijuana appear Friday it capital to access allotment rights for the Broncos’ home field, abounding humans apparently affected it was an April Fool’s joke.
But marijuana is big business in Colorado, and Native Roots, which runs a 14-store alternation in the state, is absolutely austere about allotment the Broncos arena field.
“It’s not a joke, we’re actual serious,” founding accomplice Rhett Jordan told CBS 4 in Denver.
Sports Authority holds those allotment rights, but it filed Chapter 11 defalcation aegis in aboriginal March, adopting questions about whether it will abide to sponsor it. Jordan says his aggregation has both the banking backbone and admiration to accomplish a accord work.
“We’ve consistently been huge admirers of the Broncos, we acquainted like this was a abundant befalling to accompany two ablaze brands together,” Jordan said.
The aggregation even appear a accessible new architecture for the amphitheater signage, although Jordan says the marijuana blade ability not be allotment of the final design.
When CBS 4 contacted the Broncos for animadversion on Native Roots' proposal, the base said the aggregation acceptable affected it was an April Fool's gag.
"Sports Authority has been a abundant accomplice for abounding years and we absolutely achievement to accumulate it that way," the aggregation told the base via a statement.
Sports Authority bought the allotment rights to Sports Authority Acreage at Mile High in 2011, for $6 actor per year. Some banking analysts accept abhorrent that contract, which runs through 2021, for Sports Authority's banking woes.
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