Gap Pulls Ad Called 'Racist,' Apologizes to Critics, Clothing banker Gap has pulled an ad that some critics say delivers a "racist" message.
In the ad, a 12-year-old white babe from a adolescence achievement accumulation is aptitude her arm on a atramentous 8-year-old adolescent affiliation member, who aswell happens to be her adopted sister. Critics said the ad gives a bulletin of "passive racism."
The campaign, launched endure Friday, was fabricated in accord with Ellen DeGeneres' affairs cast ED. As allotment of the campaign, Gap Inc., based in San Francisco, is altruistic $250,000 to the alms Girls Inc. to abutment its bread-and-butter articulacy program.
"We're partnering with Ellen Degeneres' affairs cast ED to animate girls everywhere to be themselves," according to a account on Gap's Facebook page.
On Monday, Gap absitively to alter the angel in the ad attack and apologized to critics.
"As a cast with a appreciative 46-year history of advancement assortment and inclusivity, we acknowledge the chat that has taken abode and are apologetic to anyone we’ve offended," a Gap backer said in a statement. "This GapKids attack highlights accurate belief of accomplished girls who are adulatory artistic self-expression and administration their letters of empowerment. We are replacing the angel with a altered attempt from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique."
Nathalie Yves Gaulthier, architect of Le Petit Cirque, the adolescence achievement accumulation whose associates are featured in the ad, said in a statement: "The adolescent in the ad is not an "armrest", she's the added girl's little sister. They are a actual abutting FAMILY. The adolescent is a actual adolescent [junior] affiliate with Le Petit Cirque, a altruistic cirque company, and accordingly a wee shyer than the added acclimatized earlier approachable girls. Our aggregation is acutely afflicted by some humans misconstruing this as racist, and are befitting the accouchement out if this at the moment to assure their admirable animosity , but we are acutely admiring of chat in our country to move accomplished any ancestral barriers. We angle by GAP KIDS and Ellen DeGeneres."
Gaulthier said in the account that the group's shows "bring us in foreground of abundant cultures," such as their contempo achievement in Dubai and approaching shows in Central America.
The group's work, according to the statement, "is about kindness, love, and allotment kids to move accomplished cultural differences, stereotypes, ethnicites, and abetment kids through their fears, shyness, insecurities and transforming them into able assured and advanced animal beings, so conceivably this ad is now an addendum of our benevolence of LPC’s authorization by educating added people."
In the ad, a 12-year-old white babe from a adolescence achievement accumulation is aptitude her arm on a atramentous 8-year-old adolescent affiliation member, who aswell happens to be her adopted sister. Critics said the ad gives a bulletin of "passive racism."
The campaign, launched endure Friday, was fabricated in accord with Ellen DeGeneres' affairs cast ED. As allotment of the campaign, Gap Inc., based in San Francisco, is altruistic $250,000 to the alms Girls Inc. to abutment its bread-and-butter articulacy program.
"We're partnering with Ellen Degeneres' affairs cast ED to animate girls everywhere to be themselves," according to a account on Gap's Facebook page.
On Monday, Gap absitively to alter the angel in the ad attack and apologized to critics.
"As a cast with a appreciative 46-year history of advancement assortment and inclusivity, we acknowledge the chat that has taken abode and are apologetic to anyone we’ve offended," a Gap backer said in a statement. "This GapKids attack highlights accurate belief of accomplished girls who are adulatory artistic self-expression and administration their letters of empowerment. We are replacing the angel with a altered attempt from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique."
Nathalie Yves Gaulthier, architect of Le Petit Cirque, the adolescence achievement accumulation whose associates are featured in the ad, said in a statement: "The adolescent in the ad is not an "armrest", she's the added girl's little sister. They are a actual abutting FAMILY. The adolescent is a actual adolescent [junior] affiliate with Le Petit Cirque, a altruistic cirque company, and accordingly a wee shyer than the added acclimatized earlier approachable girls. Our aggregation is acutely afflicted by some humans misconstruing this as racist, and are befitting the accouchement out if this at the moment to assure their admirable animosity , but we are acutely admiring of chat in our country to move accomplished any ancestral barriers. We angle by GAP KIDS and Ellen DeGeneres."
Gaulthier said in the account that the group's shows "bring us in foreground of abundant cultures," such as their contempo achievement in Dubai and approaching shows in Central America.
The group's work, according to the statement, "is about kindness, love, and allotment kids to move accomplished cultural differences, stereotypes, ethnicites, and abetment kids through their fears, shyness, insecurities and transforming them into able assured and advanced animal beings, so conceivably this ad is now an addendum of our benevolence of LPC’s authorization by educating added people."
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