Gap apologizes for racially insensitive ad |
The ad featured four associates of the Le Petit Cirque group, an "all-kid altruistic cirque company," comprised of performers ages 5 to 14. In the ad, an earlier white babe rests her bend on top of a adolescent atramentous girl’s head, while two added white girls authority poses.
Gap tweeted the photo on April 2 with the caption, "Meet the kids who are proving that girls can do anything." While the ad was declared to be empowering, abounding acclaimed on amusing media that the atramentous babe was getting acclimated as a "prop" or a section of furniture.
Following the backfire on amusing media, Gap replaced the angel and apologized to those who were offended.
“As a cast with a appreciative 46 year history of advancement assortment and inclusivity, we acknowledge the chat that has taken abode and are apologetic to anyone we’ve offended,” Gap backer Debbie Felix said in a statement, Fortune reported.
But while abounding accursed the ad, others on amusing media questioned whether humans were account too far into the ad.
Filmmaker Mathew A. Cherry acicular out that Gap acclimated a agnate affectation in 2015, but with a atramentous babe comatose her arm on a adolescent white girl's head.
"Does the @GapKids pic on the larboard accomplish the pic on the appropriate okay? Let's debate," he wrote on April 3.
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