Budget airline apologizes for ‘sexist’ ad featuring women’s rear ends, A account carrier in Asia has pulled its arguable advertisements featuring women’s rear ends to advance discounted flights launched during International Women's Day.
Firefly, a low amount accessory of Malaysia Airlines, ran the ads in bounded newspapers and online in the run up to the March 8 day anniversary that marks the accomplishments women about the world.
But anon afterwards they appeared, the aggregation faced ascent criticism online and from women's groups who accused the airline of objectifying the changeable anatomy in adjustment to addition sales.
In one, a woman apparent from behind, circumscribed from the waist down, has “50% off” accounting on her behind. The argument “Firefly sticks to you" appears next to the imagery.
The ads, which were aswell emailed to Firefly barter and acquaint on amusing media, bent the absorption of Women’s Centre for Change (WCC), an alignment based in Penang, Malaysia letters Malay Mail Online.
WCC’s chief advancement administrator Melissa Mohd Akhir said Firefly’s attack was in poor taste.
“It is bright objectification if the angel featured had zoomed in apparently on the buttocks of Firefly’s own women advisers in adjustment to advertise discounted tickets,” said Akhir in a account issued to Malay Mail Online.
“In featuring this blatant advertisement, Firefly and added airlines that accept utilised [sic]similarly tasteless business ploys, are finer adage that women are simple altar for ‘sale’.”
There was agnate animadversion from abounding users on amusing media. Some Facebook users alleged the promotional actual as “sexist” and “disgusting.”
"For the record, the two ads were not just discriminatory. That's putting it in accepted and estimated terms. The two ads objectified women, abnormally Firefly's own changeable flight attendants, by zeroing in on their bottoms; and they encouraged animal aggravation ("Come grab it absolute fast")," Adriene Leong acquaint on the airline's Facebook page.
In the deathwatch of ascent criticism, Firefly issued an acknowledgment and removed the ad from its official page on Sunday.
The airline Monday acquaint the afterward bulletin on Twitter: “It was never our ambition to be abominable in our commercial and we aboveboard apologise for coughing any offense.”
Firefly, a low amount accessory of Malaysia Airlines, ran the ads in bounded newspapers and online in the run up to the March 8 day anniversary that marks the accomplishments women about the world.
But anon afterwards they appeared, the aggregation faced ascent criticism online and from women's groups who accused the airline of objectifying the changeable anatomy in adjustment to addition sales.
In one, a woman apparent from behind, circumscribed from the waist down, has “50% off” accounting on her behind. The argument “Firefly sticks to you" appears next to the imagery.
The ads, which were aswell emailed to Firefly barter and acquaint on amusing media, bent the absorption of Women’s Centre for Change (WCC), an alignment based in Penang, Malaysia letters Malay Mail Online.
WCC’s chief advancement administrator Melissa Mohd Akhir said Firefly’s attack was in poor taste.
“It is bright objectification if the angel featured had zoomed in apparently on the buttocks of Firefly’s own women advisers in adjustment to advertise discounted tickets,” said Akhir in a account issued to Malay Mail Online.
“In featuring this blatant advertisement, Firefly and added airlines that accept utilised [sic]similarly tasteless business ploys, are finer adage that women are simple altar for ‘sale’.”
There was agnate animadversion from abounding users on amusing media. Some Facebook users alleged the promotional actual as “sexist” and “disgusting.”
"For the record, the two ads were not just discriminatory. That's putting it in accepted and estimated terms. The two ads objectified women, abnormally Firefly's own changeable flight attendants, by zeroing in on their bottoms; and they encouraged animal aggravation ("Come grab it absolute fast")," Adriene Leong acquaint on the airline's Facebook page.
In the deathwatch of ascent criticism, Firefly issued an acknowledgment and removed the ad from its official page on Sunday.
The airline Monday acquaint the afterward bulletin on Twitter: “It was never our ambition to be abominable in our commercial and we aboveboard apologise for coughing any offense.”
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