Burger King rolls out a big new food play, Forget the burger wars. Burger King action big on the hot dog wars.
The fast-food alternation just appear it will be borer into a new class appear Feb. 23: Grilled Dogs.
Burger King will action two types of hot dogs: Classic and Chili Cheese. The Classic is a flame-grilled hot dog topped with ketchup, mustard, chopped onions, relish. The Chili Cheese Dog comes topped with balmy chili and disconnected cheddar cheese. All the dogs are 100 percent beef and served on broiled buns.
Of course, there is allowance for customization, said Alex Macedo, admiral of Burger King North America. Customers can add or cut toppings to stick with Burger King's motto: "Have it your way."
"We capital it to be the Whopper of hot dogs," Macedo told CNBC. "The Whopper is America's admired burger, and we wish this to be America's admired hot dog."
The new — and abiding — card account arrives to Burger King's 7,150 restaurants afterwards added than 18 months of testing. The aggregation brought the account to 5 markets endure year — Alkali Lake City, Memphis, Baltimore, Detroit and Kansas City — but fabricated abiding to beacon bright of New York City and Chicago.
"We capital to accumulate it beneath the radar...we capital to bolt humans by surprise," Macedo said.
Burger King is aggravating to yield a chaw out of an astronomic business. Americans eat added than 20 billion hot dogs every year, according to the Civic Hot Dog and Sausage Council.
Sonic (SONC), which as added than 3,500 restaurants, is Burger King's a lot of accessible adversary in the civic sector. Still, this accurate industry appears to be apprenticed predominantly by bounded markets.
"It's added regional, actual localized, because every arena seems to accept a admired affectionate of hot dog," said Brian Todd, arch of bread-and-butter abstracts for the Food Institute.
New Yorkers tend to adore hot dogs with aflame onions and a pale, deli-style mustard, while Chicago citizenry angular against hot dogs loaded with mustard, relish, raw onion, pickles, peppers, tomatoes and celery salt.
In Atlanta, hot dogs are topped with coleslaw, and Kansas City dogs affection broiled Swiss cheese and sauerkraut.
For the big card rollout, the aggregation fabricated centralized advisory videos for advisers featuring rapper Snoop Dog and accompanist Charo. Burger King isn't planning to absolution the videos online.
"This is apparently the a lot of accessible artefact barrage ever," Macedo said. "It was appropriate in foreground of us. The adversity is aggravating to accumulate it simple and accumbent with the aspect of the brand."
Burger King, endemic by Restaurant Brands International (QSR-CA), partnered with Kraft (KHC)'s Oscar Mayer to accomplish the hot dogs. 3G Capital controls both companies.
The Classic Grilled Dog is slated to retail for $1.99 for a individual hot dog and $4.49 as allotment of a admixture meal. The Chili Cheese Dog will amount $2.29 or $4.79 as allotment of a admixture meal.
The fast-food alternation just appear it will be borer into a new class appear Feb. 23: Grilled Dogs.
Burger King will action two types of hot dogs: Classic and Chili Cheese. The Classic is a flame-grilled hot dog topped with ketchup, mustard, chopped onions, relish. The Chili Cheese Dog comes topped with balmy chili and disconnected cheddar cheese. All the dogs are 100 percent beef and served on broiled buns.
Of course, there is allowance for customization, said Alex Macedo, admiral of Burger King North America. Customers can add or cut toppings to stick with Burger King's motto: "Have it your way."
"We capital it to be the Whopper of hot dogs," Macedo told CNBC. "The Whopper is America's admired burger, and we wish this to be America's admired hot dog."
The new — and abiding — card account arrives to Burger King's 7,150 restaurants afterwards added than 18 months of testing. The aggregation brought the account to 5 markets endure year — Alkali Lake City, Memphis, Baltimore, Detroit and Kansas City — but fabricated abiding to beacon bright of New York City and Chicago.
"We capital to accumulate it beneath the radar...we capital to bolt humans by surprise," Macedo said.
Burger King is aggravating to yield a chaw out of an astronomic business. Americans eat added than 20 billion hot dogs every year, according to the Civic Hot Dog and Sausage Council.
Sonic (SONC), which as added than 3,500 restaurants, is Burger King's a lot of accessible adversary in the civic sector. Still, this accurate industry appears to be apprenticed predominantly by bounded markets.
"It's added regional, actual localized, because every arena seems to accept a admired affectionate of hot dog," said Brian Todd, arch of bread-and-butter abstracts for the Food Institute.
New Yorkers tend to adore hot dogs with aflame onions and a pale, deli-style mustard, while Chicago citizenry angular against hot dogs loaded with mustard, relish, raw onion, pickles, peppers, tomatoes and celery salt.
In Atlanta, hot dogs are topped with coleslaw, and Kansas City dogs affection broiled Swiss cheese and sauerkraut.
For the big card rollout, the aggregation fabricated centralized advisory videos for advisers featuring rapper Snoop Dog and accompanist Charo. Burger King isn't planning to absolution the videos online.
"This is apparently the a lot of accessible artefact barrage ever," Macedo said. "It was appropriate in foreground of us. The adversity is aggravating to accumulate it simple and accumbent with the aspect of the brand."
Burger King, endemic by Restaurant Brands International (QSR-CA), partnered with Kraft (KHC)'s Oscar Mayer to accomplish the hot dogs. 3G Capital controls both companies.
The Classic Grilled Dog is slated to retail for $1.99 for a individual hot dog and $4.49 as allotment of a admixture meal. The Chili Cheese Dog will amount $2.29 or $4.79 as allotment of a admixture meal.
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