The comfortable Ahwahnee will become the Majestic Yosemite Hotel, and Curry Village will become Half Dome Village, said esplanade agent Scott Gediman.
The move at Yosemite comes in an advancing altercation with Delaware North, the aggregation that afresh absent a $2 billion bid — the Civic Esplanade Services better individual arrangement — to run Yosemite's hotels, restaurants and alfresco activities.
The esplanade account says it belatedly abstruse that Delaware North had activated for the trademarks for the names if it able to accessible bids for the concessionary operation. Yosemite awarded a 15-year arrangement to Aramark endure year.
The brand altercation at Yosemite and abroad feeds into a agitation about the fate of added names alike with civic parks and government-owned entities beyond the country.
Yosemite's affair is agnate to disputes at Hot Springs Civic Esplanade in Arkansas and the Grand Canyon in Arizona and with added iconic pieces of Americana endemic by the U.S. government, including the Space Shuttle Atlantis.
Delaware North demands to be paid $51 actor for the names and added bookish property. The New York-based close filed a accusation endure year, adage that if it won the arrangement in 1993, the esplanade account appropriate the aggregation to buy the above concessionaire's assets.
Park admiral are authoritative the name changes to abstain any disruptions to visitors with auberge anxiety during the alteration to a new concessionaire on March 1, if they go into effect, Gediman said. He said the esplanade account is angry for the rights to the aboriginal names.
"We're acutely in altercation with Delaware North," he said. "We're demography this activity to ensure the seamless transition."
The Yosemite Lodge at the Falls will about-face into Yosemite Valley Lodge; Wawona Auberge will become Big Trees Lodge; and Badger Pass Ski Area will be alleged Yosemite Ski & Snowboard Area.
Yosemite Civic Esplanade — addition name which is aswell claimed by Delaware North and charcoal in altercation — will break put, Gediman said.
National Esplanade Account says the names and added bookish acreage are account about $3.5 million, according to the government's acknowledgment to a accusation that Delaware North filed with the U.S. Cloister of Federal Claims.
DNC Parks & Resorts at Yosemite Inc., a accessory of Delaware North, said in a accounting account that it was "shocked and disappointed" that the esplanade account is appliance the admired names as a "bargaining chip."
The aggregation dedicated its demands, adage that it hopes Yosemite and the new concessionaire adjudge not to change the names. "All we wish in this is fair and just treatment," the aggregation said.
Justice Department advocate John Robertson wrote in cloister affidavit that the aggregation "wildly inflated" the amount of the brand names. He added that Delaware North has "breached its assignment of acceptable acceptance and fair dealing," a affirmation the aggregation denies.
Delaware North aswell runs concessions at the Kennedy Space Center and has a brand appliance for "Space Shuttle Atlantis," government cloister affidavit say.
Delaware North "apparently boarded on a business archetypal area by it collects trademarks to the names of iconic acreage endemic by the United States," Robertson wrote.
The name changes don't sit able-bodied with esplanade admirers like John Lenau, an abecedarian historian and admiral of the Conference of California Historical Societies.
Now 76, he's visited Yosemite back adolescence and says if somebody mentions Curry Village he can account it in his head. That will be absent with the change, he said.
Lenau aswell worries about stripping abroad the Native American ancestry by axis the Ahwahnee into the Majestic Yosemite Auberge and the Wawona Auberge into Big Trees Lodge.
"I don't see the advantage of bell that," Lenau said, speaking for himself rather than the society. "I'm just a little bit adjoin alteration something that has been about for so abounding years."
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