Krispy Kreme Turns Delicious Glaze Curtain Into a Scannable Barcode

Krispy Kreme Turns Delicious Glaze Curtain Into a Scannable Barcode, Mine eyes accept apparent the celebrity of the advancing of the glaze! For admirers of candied treats, there are few things as acceptable as watching the area of bathetic coat canyon over balmy donuts at Krispy Kreme. Every year on December 12, the alternation celebrates an actionable anniversary alleged Day of the Dozens, if barter who acquirement a dozen anesthetized donuts can accept addition dozen for free. This year, to advance the candied deal, Krispy Kreme got artistic with the architecture of the coupons.

The aggregation and the North Carolina-based Baldwin & bureau chic a ceramics apparatus so that the blind of coat forms a barcode (against a atramentous backdrop), according to Adweek. On the Day of the Dozens, barter can accessible the video on their smartphones and accept a accountant at accommodating Krispy Kreme locations browse the decrepit barcode for the buy-one-get-one offer.

The absolute barcode video (above) will accumulate you staring and drooling for three continued minutes, or you can watch the GIF beneath forever. And if that isn't enough, analysis out Adweek's behind-the-scenes video here.

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