Jem and the holograms movie

Jem and the holograms movie, Generally, 2015 has been an absurd year for Universal. It's amenable for three of the top 5 earners in the country: "Jurassic World," "Furious 7," and "Minions." But no one is bulletproof in Hollywood, and that's axiomatic with one of the studio's a lot of contempo releases.

"Jem and the Holograms," the cine reboot of the accepted late-1980s cartoon, opened in advanced absolution October 23 and has done so ailing that Universal appears to be yanking it from theaters afterwards alone two weeks. Though the cine is still in about 50 screens, it has abolished from a lot of theaters, and Universal isn't advertisement any box-office abstracts for it afterwards endure week.

This is an exceptional of move for a cine that was in theaters nationwide.But if you crisis the numbers, it's bright they had to stop the bleeding.

Things didn't alpha out able-bodied for the movie, as aboriginal reviews were awful, with the blur currently at a 20% appraisement on Rotten Tomatoes. Many critics acclaimed that it wasn't accurate to the TV show, basically alienating amount fans.

Then the acrid numbers were reported.

"Jem" came in 15th abode its aperture anniversary in theaters, demography in $1.37 actor on 2,413 screens. That's $570 per screen.

Things didn't get any bigger for the cine its afterward week. In 2,417 screens, "Jem" took in $387,925. That's alone $160 per screen. To compare, the new "Steve Jobs" film, even if it was assuming ailing in advanced release, was authoritative $1,080 per screen.

But demography the cine out of theaters instead of ascent it down was a shock to box-office vets who anticipation they'd apparent everything.

"Theater chains are contractually answerable to authority a blur for two weeks afterwards booking it. However, in all my canicule as an analyst, I've never apparent a flat in fact stop advertisement afterwards two weeks," Jeff Bock, chief box-office analyst at Exhibitor Relations, told Business Insider Monday. "This is unprecedented, and shows just how abominably this blur flopped. Not alone is it the lowest-grossing admission for a flat blur this year, but it's the affliction best — by a ample allowance — for any blur appear in 2,000-plus theaters."

With a appear account of alone $5 actor and acutely little promotion, it will not be a huge cavity in Universal's monster year at the box office.

But it's safe to say that the "Jem and the Holograms" authorization has flatlined.

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