Lucky Charms is going 100% marshmallow for social contest, Think Lucky Charms isn't candied enough? Fear not! General Mills is bearing a adaptation of the bathetic breakfast atom that contains annihilation but marshmallows.
The extra-sweet adaptation of the atom will not, however, be hitting abundance shelves anytime soon. Instead, General Mills (GIS) will accord abroad alone 10 boxes as allotment of a amusing media contest.
The aggregation acquaint on its blog that those absorbed in accepting a box should column a photo of themselves to Facebook (FB, Tech30), Twitter (TWTR, Tech30) or Instagram with an "imaginary" box of Lucky Charms application the hashtag #Lucky10Sweepstakes.
"Lucky Charms is one of the a lot of Instagrammed cereals and these platforms are the appropriate abode to burn and affix to the affection we apprehend about," said Amanda Hill, Lucky Charms' accessory business manager, in the blog post.
A quick seek of the hashtag yielded abounding after-effects on anniversary of the three platforms.
The extra-sweet adaptation of the atom will not, however, be hitting abundance shelves anytime soon. Instead, General Mills (GIS) will accord abroad alone 10 boxes as allotment of a amusing media contest.
The aggregation acquaint on its blog that those absorbed in accepting a box should column a photo of themselves to Facebook (FB, Tech30), Twitter (TWTR, Tech30) or Instagram with an "imaginary" box of Lucky Charms application the hashtag #Lucky10Sweepstakes.
"Lucky Charms is one of the a lot of Instagrammed cereals and these platforms are the appropriate abode to burn and affix to the affection we apprehend about," said Amanda Hill, Lucky Charms' accessory business manager, in the blog post.
A quick seek of the hashtag yielded abounding after-effects on anniversary of the three platforms.
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