IHOP Body Shaming, Much like its syrup, IHOP has found itself in a sticky situation. The pancake giant has come under fire on Twitter for a potentially sexist tweet, which appears to body shame women.
In the post that has since been deleted, IHOP showed a picture of a stack of pancakes that was accompanied by the caption: "flat but has a GREAT personality."This isn't the first time IHOP has made tweeted out crude humor, in fact they're well known for it. A 2014 AdWeek OP-Ed alluded to this fact saying, "Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan."
What may have begun as a harmless attempt to appeal to millennials may have now taken an offensive tone. In September, IHOP posted a tweet showing a picture of sausages, eggs and hashbrowns with the the caption: "The only sidepiece worth writing home about."
In the post that has since been deleted, IHOP showed a picture of a stack of pancakes that was accompanied by the caption: "flat but has a GREAT personality."This isn't the first time IHOP has made tweeted out crude humor, in fact they're well known for it. A 2014 AdWeek OP-Ed alluded to this fact saying, "Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan."
What may have begun as a harmless attempt to appeal to millennials may have now taken an offensive tone. In September, IHOP posted a tweet showing a picture of sausages, eggs and hashbrowns with the the caption: "The only sidepiece worth writing home about."
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