WME/IMG Acquires Miss Universe Organization From Donald Trump

WME/IMG Acquires Miss Universe Organization From Donald Trump, WME/IMG has added accession accident authorization to its holdings, acid a accord with Donald Trump to access the Miss Universe Organization. The auction follows the blowzy breakdown in July of the 12-year affiliation amid Trump, now the beloved for the GOP presidential nomination, and NBCUniversal in the adorableness celebration business.

The aggregation produces the the Miss Universe, Miss USA and Miss Teen USA pageants and accompanying content. Financial data were not disclosed.

“Having formed carefully with The Miss Universe Organization in the past, we accept the absurd abeyant of the contest and the star-quality of the participants,” said Mark Shapiro, arch agreeable administrator of WME/IMG. “The all-around ability of The Miss Universe Organization and the agreeable opportunities presented by the pageants accomplish this a strong, cardinal accession to our portfolio.”

Trump and NBCUniversal beggared means in the collective adventure they accustomed in 2002 afterwards Trump fabricated damaging animadversion in June about Mexican immigrants as allotment of his presidential attack bid. Univision set a five-year, $13.5 actor accord for the Spanish-language rights to the Miss USA celebration that was to activate this year with the July 12 pageant, but it alone the advertisement afterwards Trump asserted that abounding Mexican immigrants were abyss and “rapists.”

After Univision alone out, the ascent burden affected NBC to aswell atom its broadcast. NBCUniversal is advance big in Spanish-language media, through its Telemundo and NBC Universo networks, and could not allow to alienate Latino viewers.

Trump sued NBCUniversal and Univision for aperture of contract. But as allotment of the adjustment with NBCU, Trump bought out the Peacock’s 51% allotment in the Miss Universe Organization, which smoothed the way for the auction to WME/IMG.

IMG had already formed with Miss Universe on licensing deals in the past. The pageants are a accustomed fit with IMG’s focus on owning accident franchises that crop big media rights and advocacy deals. The aggregation beforehand this year bought the Professional Bull Riders sports alliance for the aforementioned cardinal rationale.

The amount of the Miss Universe Organization assuredly was beneath by the about-face surrounding this year’s Miss USA pageant, which apparently fabricated for an adept buy on WME/IMG’s part. Trump bought the aggregation in 1996 from ITT Corp. He addled a broadcasting affiliation with CBS for a few years afore acid a collective adventure with NBC in 2002. The Miss Universe business began in 1952 with a swimwear antagonism in 1952 in Long Beach, Calif., according to the company’s website.

“I accept absolutely enjoyed owning the Miss Universe, Miss USA and Miss Teen USA pageants,” said Trump. “When I purchased the pageants abounding years ago, they were in austere trouble. It has been a abundant account authoritative them so acknowledged and I accept absolutely enjoyed watching the pageants abound throughout the USA and worldwide. The pageants are now in the easily of a abundant aggregation that will attend them to even greater levels of success.”

WME/IMG’s aboriginal adjustment of business will be to acquisition new calm TV ally for the pageants. The July 12 advertisement anguish up airing on ReelzChannel afterwards NBC and Univision pulled out. It’s cryptic whether Univision will seek to restore its arrangement now that the aggregation is in altered hands. According to Trump’s $500 actor accusation adjoin Univision, Univision had planned to pay off the abounding amount of the arrangement even as it alone the program. 
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