Apple Original Programming, Apple is in talks as part of a possible move into producing its own original programming, Variety reports. According to the publication, the company is looking to start hiring for a new development and production division in the next few months that would go into operation next year, producing content to rival streaming services such as Netflix and Amazon Prime. It's not clear whether this new division would produce TV shows, movies, or both, but a unit within the Apple has reportedly already entered discussions with Hollywood executives, reporting back to Eddy Cue.
Variety says that Apple's plans are in the early stages, but that the company has increased its interest in producing its own TV shows or movies in recent months, making an offer to ex-Top Gear hosts Jeremy Clarkson, James May and Richard Hammond in July, before the trio were eventually snapped up by Amazon.
The company may already have the relationships in place to produce its own content — it's understood that Apple is currently in negotiations with networks and production companies to feature on its own internet TV service. Original programming would be a feather in the cap of any such service, working as shows such as Orange Is The New Black and House of Cards have for Netflix as differentiators in an increasingly crowded market. For now though, Apple has declined to comment on "rumor and speculation."
Variety says that Apple's plans are in the early stages, but that the company has increased its interest in producing its own TV shows or movies in recent months, making an offer to ex-Top Gear hosts Jeremy Clarkson, James May and Richard Hammond in July, before the trio were eventually snapped up by Amazon.
The company may already have the relationships in place to produce its own content — it's understood that Apple is currently in negotiations with networks and production companies to feature on its own internet TV service. Original programming would be a feather in the cap of any such service, working as shows such as Orange Is The New Black and House of Cards have for Netflix as differentiators in an increasingly crowded market. For now though, Apple has declined to comment on "rumor and speculation."
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