3 Reasons the McMuffin Will Save McDonald's, Breakfast has come to save the day at McDonald's (NYSE: MCD). The struggling fast-food giant will be offering up McMuffin sandwiches, hotcakes, hash browns, and more of its morning staples all day long starting Oct. 6.
It's a move that McDonald's claims has been its most common request. It also couldn't have come at a better time. McDonald's has now posted seven consecutive quarters of negative comps at its stateside restaurants.
Serving breakfast all day could be what finally turns things around for McDonald's. Let's go over a few of the reasons such a simple move could be a game-changer for the world's largest burger-flipper.
1. Consistency and predictability rule the move
It was easy to sell franchisees on the move, and that's something that's never a given, after suffering through several quarters of slowing traffic. Franchisees are on board because the move doesn't involve introducing new ingredients to a menu that needs simplifying, a move that will finally free the chain to scale back on some of the more unpopular lunch and dinner choices. There is no new prep process to learn.
As long as the move doesn't slow down average wait times -- something that had become a problem as Mickey D's expanded its menu -- it should be an easy transition in terms of operations.
It's a move that McDonald's claims has been its most common request. It also couldn't have come at a better time. McDonald's has now posted seven consecutive quarters of negative comps at its stateside restaurants.
Serving breakfast all day could be what finally turns things around for McDonald's. Let's go over a few of the reasons such a simple move could be a game-changer for the world's largest burger-flipper.
1. Consistency and predictability rule the move
It was easy to sell franchisees on the move, and that's something that's never a given, after suffering through several quarters of slowing traffic. Franchisees are on board because the move doesn't involve introducing new ingredients to a menu that needs simplifying, a move that will finally free the chain to scale back on some of the more unpopular lunch and dinner choices. There is no new prep process to learn.
As long as the move doesn't slow down average wait times -- something that had become a problem as Mickey D's expanded its menu -- it should be an easy transition in terms of operations.
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