Zac Efron: 'We Are Your Friends' Box Office Bombs, 'War Room' Stuns

Zac Efron War Room, The box appointment underwent a religious about-face this weekend as Christian crowds flocked to “War Room,” appropriation the low-budget address to adoration aloft the Zac Efron ball “We Are You’re Friends” and the Owen Wilson abstruseness “No Escape.”

Filmed for a simple $3 actor and broadcast by Sony’s Affirm division, “War Room” added than tripled its assembly account in a individual weekend, acrimonious up $11 actor from 1,135 locations. That aswell calmly topped projections that had it debuting in the $4 actor to $5 actor range, although in hindsight those estimates were ever bourgeois accustomed that beforehand admission sales were almighty strong.

“These are the affectionate of outlier contest that appear and deathwatch anybody up to the actuality that faith-based audiences are amorous and searching for content,” said Paul Dergarabedian, arch media analyst at Rentrak.

The blur is the latest religious-themed hit from administrator Alex Kendrick and his brother, autograph and bearing accomplice Stephen Kendrick, the brace abaft “Fireproof” and “Courageous.” It marks the better admission of their careers.

“There is so abundant adulation for this film,” said Rory Bruer, Sony’s administration chief. “It starts with the Kendricks. They’re visionaries in this genre.”

Despite the success of “War Room,” “Straight Outta Compton” topped archive for a third after weekend, acceptable the aboriginal blur to administer that accomplishment aback “Jurassic World.” The rap biopic about the aboriginal canicule of N.W.A pulled in an absorbing $13.2 million, blame its calm absolute to $134.1 million. It is now the highest-grossing agreeable biopic, trumping the Johnny Cash ball “Walk the Line” and its $119.5 actor calm haul.

“War Room” reaffirms the authority of the faith-based market, baronial forth antecedent hits such as “God’s Not Dead” and “Heaven is for Real,” but abreast from its success, there was actual little to celebrate. The ages of August sputtered to a abutting as the leash of new releases bootless to inject abundant activity into admission sales. The all-embracing box appointment was down added than 20% from the year-ago aeon if “Guardians of the Galaxy” was still cartoon big crowds. That allegory is problematic, however, accustomed that Labor Day fell during that aeon and the anniversary has been pushed aback a anniversary this year.

“No Escape,” a abstruseness about an American ancestors bound in a agitated political accomplishment in a nameless Asian country, accomplished in fourth abode with $8.2 actor from 3,355 locations. It has becoming $10.2 actor aback debuting on Wednesday. The Weinstein Company paid just beneath $5 actor for rights to the film, which was criticized by some critics for accepting astern in its delineation of a developing country’s ability and politics.

“We’ll accomplish money on it,” said Erik Lomis, the Weinstein Company’s administration chief. “We’re not big spenders on the [promotion and advertising] ancillary and we spent backward and did a acceptable job accepting to our ambition audience.”

Not even the attendance of Efron could lift “We Are Your Friends” at the multiplexes. The attending at the cyberbanking music arena bombed, eking out a paltry $1.8 actor from 2,333 screens, authoritative it the affliction wide-release barrage of the “High School Musical” star’s career and one of the everyman wide-release debuts for a above flat blur in history. Accustomed that black pedigree, it’s no abruptness that “We Are Your Friends” fell far abbreviate of projections, which had it debuting to almost $8 million. Warner Bros. spent $2 actor to access it out of the American Blur Market, attached the studio’s banking exposure.

“We’re disappointed,” said Jeff Goldstein, Warner Bros. administration controlling carnality president. “We accept in Zac and this was a affection activity of his.”

The top 5 was angled out by “Mission: Impossible – Rogue Nation,” which captured third abode with $8.3 million, and “Sinister 2,” which nabbed fifth position with a $4.7 actor finish. The latest “Mission: Impossible” has becoming $170.4 actor aback debuting in July, while the additional “Sinister” blur has racked up $18.5 actor in two weeks of release.
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