Fitbit files for AN commercialism, Documents it sent to the Securities and Exchange Commission on weekday reveal FitBit's explosive growth.
Its sales and user base has quite doubled every year for 3 years straight. FitBit oversubscribed eleven million devices last year, raking in $745 million in revenue. the corporate same $132 million of that was profit.
The company says it's oversubscribed twenty one million devices since 2008. These wristbands track physical activity and combine up with laptop apps to supply feedback on your health.
The company says it desires to faucet into the $200 billion marketplace for health and fitness product, which has athletic facility memberships, dietary supplements and fitness programs.
FitBit desires to say a special stake within the "get fit" programs that some employers supply their employees, sometimes through life or insurance. the corporate same it expects that sector within the u. s. can grow from $7.4 billion to $10.4 billion within the next 3 years.
Last month, it declared a partnership with life insurance underwriter John American Revolutionary leader which might scale back FitBit wearers' rates.
FitBit additionally same its seven devices square measure presently on sale at forty five,000 retail stores in 50-plus countries.
The company is capitalizing on the recent obsession with "wearables," devices that hold close your body. Apple (AAPL, Tech30), Google (GOOGL, Tech30), Motorola et al are attempting to make the proper smartwatch. Meanwhile, there is a race between Microsoft (MSFT, Tech30), sense organ VR and Samsung (SSNLF) to make the most effective video game headsets.
The big question for FitBit (and each alternative fitness hunter maker) is whether or not it will add up of all the info it's aggregation -- and provides good recommendation you'll really act on.
A common criticism from shoppers is that they obtain a fitness hunter that eventually lands up tossed into a drawer, ne'er to be used once more.
As a public company, FitBit are going to be listed on the the big apple stock market underneath the "FIT" ticker. however fitting.
Its sales and user base has quite doubled every year for 3 years straight. FitBit oversubscribed eleven million devices last year, raking in $745 million in revenue. the corporate same $132 million of that was profit.
The company says it's oversubscribed twenty one million devices since 2008. These wristbands track physical activity and combine up with laptop apps to supply feedback on your health.
The company says it desires to faucet into the $200 billion marketplace for health and fitness product, which has athletic facility memberships, dietary supplements and fitness programs.
FitBit desires to say a special stake within the "get fit" programs that some employers supply their employees, sometimes through life or insurance. the corporate same it expects that sector within the u. s. can grow from $7.4 billion to $10.4 billion within the next 3 years.
Last month, it declared a partnership with life insurance underwriter John American Revolutionary leader which might scale back FitBit wearers' rates.
FitBit additionally same its seven devices square measure presently on sale at forty five,000 retail stores in 50-plus countries.
The company is capitalizing on the recent obsession with "wearables," devices that hold close your body. Apple (AAPL, Tech30), Google (GOOGL, Tech30), Motorola et al are attempting to make the proper smartwatch. Meanwhile, there is a race between Microsoft (MSFT, Tech30), sense organ VR and Samsung (SSNLF) to make the most effective video game headsets.
The big question for FitBit (and each alternative fitness hunter maker) is whether or not it will add up of all the info it's aggregation -- and provides good recommendation you'll really act on.
A common criticism from shoppers is that they obtain a fitness hunter that eventually lands up tossed into a drawer, ne'er to be used once more.
As a public company, FitBit are going to be listed on the the big apple stock market underneath the "FIT" ticker. however fitting.
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